This soft kite is based on a design by Peter Lynn, who is the brains behind the biggest kites made. Unfortunately, this particular variant made by Premier Kites is NOT a great buy.  It is well made and flies reasonably given enough wind, although the tentacles never inflate properly, but the main drawback is the cost.  At a list price (2012) of $108 it is definitely not good value, and you could spend your money much better elsewhere.  This is really a very small (children’s size) kite, since the tentacles naturally make up most of its length, and it is one of the few kites I have bought that have disappointed me (my fault).  I use it as a piece of line laundry under another kite, where it does a reasonable job.